The San Francisco War Memorial & Performing Arts Center contracted me to help them refine and refresh the brand voice as well as carry that through new marketing materials. We created new brochures for the SFWMPAC venues (War Memorial Opera House, Louise M. Davies Symphony Hall, Herbst Theatre, The Green Room and Zellerbach Rehearsal Hall) and a new overview brochure (shown above). The links here go directly to the posted brochures. The main audience for the brochures was a professional event planner and/or community leader (or group) seeking information to plan and book an event in one of the venues. However, they were also written with an ear for the patron or history buff wanting to know more about the SFWMPAC. A new website design, including new copy including the center’s history, is still in development.