For today’s post, I sending you over to The Writer’s [Inner] Journey, where I have a guest post: Unconventional and Brilliant [Writing]: Make Characters Out of Your Clients. When Meredith Resnick, the mastermind behind TWJ, asked if I’d like to blog about my writing post, I decided to share how I approach copywriting to keep it specific to each client’s voice.

I’d love for you to stop by and share your thoughts on this unconventional approach.