Happy Friday! This week went so fast. It’s been a series of busy, copywriting-filled days here. I also received one of the best possible compliments from a client when she said, in response to my edits, “You have done a fantastic job of ‘hearing’ what we’ve had to say.” It doesn’t get better than that!
I also want to give a huge “thank you” to everyone who shared freelancing advice. If you’re ever in doubt about your decisions or actions, refer back to these words of wisdom.
I’ve got quite a bit of reading here for you, too, so let’s get started. Have a great weekend!
- The Denver Egoist Long Live Long Copy #4 I just loved the copy-driven ad highlighted on this local advertising blog. As a writer, it was refreshing to see words take the whole stage for a change.
- Kinkennon Communications The tricky balancing act between what’s smart and what’s right. This Denver-based free-agent communications guy wrote a very personal post about how he didn’t share some ideas with client for fear of losing the client—and then suffered the consequences.
- Lapham’s Quarterly Day Jobs The day jobs, including annual salary’s adjusted for today’s rate, of famous writers like Franz Kafka. Hat tip to Debbie Ridpath Ohi (a.k.a @inkyelbows).
- Lisa Romeo Writes Writer Making Nice. Not Always. This piece speaks for itself. Oh, and it might speak for you, too. Admit it.
- Marketing Collaborative Stupid People on Twitter…A Top 10 List With direct, no-dancing-around-it language, Ginger tells readers exactly how not to use Twitter. Take notes.
- Nathan Bransford The Secret Strength of Killer Queries: Specificity In an effort to share what agents want, instead of the more common what they don’t want, this post by literary agent Nathan Bransford gives some outstanding query tips.
- Talent Zoo Copywriters Need Feedback, Not Prescriptions This post offers a few approaches for those rare, but does happen, occasions when your client rewrites your copy instead of providing you with feedback to make the appropriate changes. I’ve found this more with people who are managing writers, but it can happen with a business owner who feels pressed for time and thinks it’s easier to do the rewrites. As this post points out, that hurts the content and company.
Your turn. Any must-reads from this week? Any articles or blog posts that you’d like to recommend to your fellow readers here? Please share in the comments.