Cognitive Connection: March 19

Cognitive Connection. Thinking. Image courtesy of stock.xchng®Happy Friday! This week went so fast. It’s been a series of busy, copywriting-filled days here. I also received one of the best possible compliments from a client when she said, in response to my edits, “You have done a fantastic job of ‘hearing’ what we’ve had to say.” It doesn’t get better than that!

I also want to give a huge “thank you” to everyone who shared freelancing advice. If you’re ever in doubt about your decisions or actions, refer back to these words of wisdom.

I’ve got quite a bit of reading here for you, too, so let’s get started. Have a great weekend!

  • The Denver Egoist Long Live Long Copy #4 I just loved the copy-driven ad highlighted on this local advertising blog. As a writer, it was refreshing to see words take the whole stage for a change.
  • Lapham’s Quarterly Day Jobs The day jobs, including annual salary’s adjusted for today’s rate, of famous writers like Franz Kafka. Hat tip to Debbie Ridpath Ohi (a.k.a @inkyelbows).
  • Talent Zoo Copywriters Need Feedback, Not Prescriptions This post offers a few approaches for those rare, but does happen, occasions when your client rewrites your copy instead of providing you with feedback to make the appropriate changes. I’ve found this more with people who are managing writers, but it can happen with a business owner who feels pressed for time and thinks it’s easier to do the rewrites. As this post points out, that hurts the content and company.

Your turn. Any must-reads from this week? Any articles or blog posts that you’d like to recommend to your fellow readers here? Please share in the comments.

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