It’s been a while since I’ve done a 50/50 post, so as a reminder: This blog piece needs your input, that’s why it’s labeled a “50/50 post.” It relies on your experience, opinions and sharing. Consider it a close cousin to an open thread.
After publishing tips for writing a bio, I have finally posted my new one and renamed the page from About to Bio. My biggest goal in the revision was to focus on what I can do for customers—and keep it injected with personality. I trust you’ll let me know how I did.
My second update project is my portfolio. While I intend to keep a few favorite pieces posted, I have newer work that I want to highlight. I have a pretty solid grasp of how I am going to refresh my portfolio page and give it some pop. But I’m also still exploring ideas.
So that brings to me this. What makes a great online portfolio for writers? I’m personally focusing on my copywriting portfolio, but this question is open to everyone.
Here are a few traits I’ve found on effective copywriting portfolios:
- Samples back up the writer’s claims of what he/ she describes as skills or specialties.
- Examples make an impression. Whether it’s a stellar paragraph or a stunning headline, pieces that make the cut in a portfolio need to be memorable.
- Although words are his/her talent, some of the best writing portfolios I’ve seen incorporate graphic elements (e.g., webpage screen shots, magazine covers).
Okay, this is where we start sharing.
What’s a fourth element of effective writers’ portfolios? Should we include images or stick with words? Does a list of links turn you off? If a portfolio is more than a year old, do you question what the writer has done lately? What inspired your portfolio? Please share in the comments.