Cognitive Connection January 15

If this week is any indication, 2010 is on fire with compelling content. (I’m a believer in “content is king.”) The articles and blog posts listed here are only a tiny percentage of the great pieces I read this week.

  • Bookends, LLC – A Literary Agency A Query on Queries. Agent Jessica Faust ponders whether “agent blogs and web sites have made things more complicated rather than simpler.” Which explains why she answers this seemingly no-brainer question.
  • Entrepreneur Magazine Freelancing? Think Like a Business Owner by Michelle Goodman. One of my freelancing gurus offers solid tips for growing your income and managing projects.
  • Marketing Profs Daily Mini Cooper Ad Fires on All Cylinders. Paul Williams discusses how this Mini Cooper campaigns hits all the right advertising notes: it’s attention getting; has a clear, memorable message; is brand appropriate; is locally/audience relevant and is remarkable. Although the campaign is image-heavy, Paul’s post is a perfect reminder of what’s required to pen compelling copy.
  • Social Media Examiner 13 Ideas to Inspire Your Blog Content Blogger Denise Wakeman offers tips for busting what I like to call the “blog fog.”

Two great Q&As with authors this week:

Your turn. What did you read this week that you’d like to share here?

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