My writing ability is tied to my ear. A co-worker once proofread a speech I’d written for a CEO and described my work as “creepy,” because the page sounded exactly like the man.
Writing Your Marketing Language
It’s this ear-to-the-page talent that keeps my freelance copywriting inbox full. Clients hire me to capture a singular voice, whether it’s a person, product or brand. I’ve stepped into well-established brand voices like Nordstrom and Starbucks, developed the sound of new companies and collaborated with authors on projects ranging from industry publications to memoirs.
Clients also single me out for a human sound. I can take dense, often technical, information and distill it into text an actual person can understand—and even want to read. This skill landed me one of my all-time favorite projects: writing for the San Francisco War Memorial & Performing Arts Center. (A dream project for a theatre geek like me.) I got to sing the beauty of their event venues while also helping SFWMPAC detail specifications like lighting systems and fly space.
These two skills have elevated everything I’ve written, from digital copy (web, email and social) and marketing materials to white papers and industry publications to speeches and video scripts. And they’ve thrilled a range of current and past clients, including Intermec Technologies, Booyah Online Advertising, Nordstrom, REI, San Francisco War Memorial & Performing Arts Center, Microsoft, Van Hyest Group (with end client Bill & Melinda Gates Foundation), VOCO Creative, AZDS Interactive, Bespoke Relocation, White Plate Creative and others.
Teaching Young Voices
For finding new approaches on the spot and reveling in imagination, there’s nothing better than being a youth writing instructor. I regularly teach creative nonfiction, screenwriting and short filmmaking to youths in grades 5 – 12. Most of the classes I teach are at Denver’s Lighthouse Writers’ Workshop and I’ve also taught in local schools, including Denver School of the Arts.
Telling It In My Own Words
When not writing for clients, I give voice to a range of characters as a screenwriter. Most recently, my Texas-set family drama was a Second Rounder/ Top 10% in the 2014 Austin Film Festival (AFF) Screenplay Competition Drama category. In addition, my script inspired by a post-college job at a tattoo shop in Seattle has also placed in several competitions, including:
- Top 10% of the Comedy Category in the 2013 Austin Film Festival (AFF) Screenplay Competition
- Semi-Finalist for the 2014 Bluecat Screenplay Competition
- Featured Screenplay in the 2014 Portland Film Festival (one of four scripts)
- Quarter-Finalist in the ScreenCraft 2014 Comedy Script Contest