As the writer for Rainbow Rewards rebranding project, I developed new copy for all of the consumer-facing seasonal emails. The task: to fuse “do good together” and “earn cash back” into a cohesive, relevant message. Two additional samples are available here and here.
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The Starbucks CPG beverage team wanted generate buzz with consumers and employees (partners) for a new product launch which also coincided with two line extensions. We placed one of three drinks on desks and followed up with an email message explaining that the drink had been selected based on the individuals’ personalities. The drop was hugely successful. People secretly switched drinks with their late-arriving co-workers and the hallways buzzed with “Which drink did you get?” conversations. The creative concept and copy were later incorporated into a microsite.
Please click on the image to see it full size. All rights reserved.
As the writer for Rainbow Rewards rebranding project, I developed new copy for all of the consumer-facing seasonal emails. The task: to fuse “do good together” and “earn cash back” into a cohesive, relevant message. Two additional samples are available here and here.
Please click on the image to see it full size. All rights reserved.
As the writer for Rainbow Rewards rebranding project, I developed new copy for all of the consumer-facing seasonal emails. The task: to fuse “do good together” and “earn cash back” into a cohesive, relevant message. Two additional samples are available here and here.
Please click on the image to see it full size. All rights reserved.
