a.k.a writer

a.k.a writer

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Writing Retreats: You’re Worth It

June 30, 2010 — 4 Comments

When I was trying to decide if I should attend the Aspen Summer Words Writing Retreat—before I’d even been accepted—several fellow writers encouraged me to go. At the time, I asked if I should save my money and spend five days at home writing, and they (my “encouragers”) referred to the retreat as a gift. They were so right.

Aspen Summer WordsAttending a writing retreat isn’t cheap, though many of them offer scholarships and/or other financial assistance, some based on need and some based on merit. If you (1) get in and (2) can afford it, you should go. No question. It’s worth it.

Let me repeat that: writing retreats are worth it.

I wasn’t sure what to expect. I’d been in workshops, so I understood the format and how they work. What I didn’t realize was how inspiring and encouraging it is to be surrounded by writers, including the faculty, guest speakers and fellow students. From the bestselling author who spoke to a room of 400 people to the talented classmate who’s just learning about the business of publishing, we all shared that love of writing, that inescapable urge to capture our words on the page.

There’s no way I could have created that kind of experience by spending five days in my house, no matter how many hours per day I wrote. At the retreat, I had the luxury of focusing on my manuscript, writing and rewriting and immersing myself in the world of words. I’ve never been so exhausted and re-energized, all at the same time.

In future posts, I plan to share more of what I learned and how pre-planning helped me make the most of it. For now, if you’re thinking about attending a retreat—whether it’s in the next few months or next year—I strongly encourage you to do it. Give yourself that gift.

Do you have specific questions about writing retreats? Ask away in the comments. If I can’t answer your question, it’s possible another reader can. Are you thinking about a retreat? Have you been to one you’d recommend? Please share in the comments.

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How Writers Can Find Copy Inspiration

December 9, 2009 — 6 Comments

In a prior post, I wrote about challenging myself to do my very best work for my clients. Every time. Before I turn in a draft, I ask myself if I’ve done my best or if I need to invest more time. Sometimes that challenge isn’t about pushing myself to excel, it’s about getting started.

Several of my recent projects have been writing vertical marketing e-mail campaigns and corresponding web landing pages. The jobs are challenging: writing creative, snappy copy for typically “dry” topics like manufacturing (chemicals, food & beverage, high tech) and services (banking and insurance). But, once I’ve reviewed the background materials and need to get type on the page, it can be a struggle to begin writing.

Here are some of my favorite ways to find word inspiration:

  • Rock it. For my copywriting projects, I tend to listen to instrumental (usually lounge) music so that I’m not distracted by song lyrics. But, when I’m a little stuck, I’ll crank up tunes that are lively and energetic. It amps up my energy and takes my mind off of the blank page. Fast-paced music also helps me when I’m cranking out headlines in search of the one.
  • Avoid white space. When a blank computer screen swims before me, I will turn to paper (such as a lined steno pad) and start scribbling. I’ll jot down words, phrases, thoughts—anything to keep the pen moving. Sometimes, I find myself starting to draft the opening lines I need and then I’ll move back to my laptop.
  • Scenery Switch. I’m very fortunate to have a fantastic home office and it’s my preferred working space. However, sometimes I need a change. It can be as small as working at my dining table or as big as actually leaving the house. There are three coffee places within a few blocks of my apartment and I’ll choose the one that best meets the boost I need. Example: a bright, cartoon-inspired venue to help me infuse my copywriting with some sass.
  • Leave it. Stepping away can be a great way to find inspiration. You can take a quick walk, call someone, read a magazine or book. I find that thumbing through art books can be a fantastic way to feed my creative well.
  • Be anti-social. While everyone has their own relationship with online social networks like Facebook and Twitter, I can’t turn to them when I’m struggling to get copy on the page. It’s too easy for me to find tangents or distractions that eat up way too much time.

What helps you find copy inspiration? Do you have music or other locations that act as your muse? What helps you get started when you’re stuck on a creative project? Please share your tips and experiences in the comments below.

Image attribution: http://www.flickr.com/photos/jek-a-go-go/ / CC BY-NC-ND 2.0

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5 Ways to Use Your Leftover Words to Dish Up New Writing

November 30, 2009 — 3 Comments

With magazines, blogs and TV talk shows hyping new recipes for using the leftovers from the turkey meals so many of us had last week, I thought I’d share how remnants of your writing can be transformed into a fresh dish.

I keep writing scraps everywhere, from electronic files to tiny notebooks and wrinkled sticky notes. When I need new ideas for my personal writing, I’ll rifle through old drafts, seeking that one snippet that can inspire a new blog post or essay. A former co-worker loved to tease me about my “vintage” email, but I frequently used old messages to find new ideas.

It can work with clients, too.

A client loved a sentence we ended up deleting from one campaign. During the kick off meeting for a new demand generation series, she asked if we could build a campaign based on the seven words we’d left on the cutting room floor.

You don’t have to be a syllable hoarder to craft new copy featuring abandoned phrases. Here are five ways leftover words can be your muse.

  1. Events. Sometimes an event can feel like relevant back-story or character development in an early draft but, as the story takes shape, it can become a tangent. Revisit events that didn’t make the final cut. For example, a description of a fight didn’t make the final essay. I reused that scene to build a new piece—and it actually worked well as a stand-alone event.
  2. Characters. Maybe you’ve tried to introduce a secondary character in a novel you’re writing, but he or she never seems to gel with the plot. Use that character to build a story—maybe this guy (or girl) deserves the spotlight.
  3. Descriptions. If you’ve written detailed character or place descriptions, but then trimmed back the text, those leftover descriptions could be the seeds to something new. You could find the basis for a short story, personal essay or other piece of creative prose.
  4. Perspective. A snipped piece of dialogue could be the genesis for a whole new approach, especially if you’re not writing in first person. You could find that a story suddenly clicks because you’re focusing on telling the situation through another character’s perspective. Or maybe exploring that discarded dialogue from another perspective could help you develop a layered piece that connects with readers on a more emotional level.
  5. Update. This can be especially powerful for a blog piece, giving you an opportunity to update your readers on a situation, event, resource or idea. I recently ran Reprise: Ode to FM Sunday Mornings as an update to the original because, one year later, I was able to reconnect with the person who’d inspired the post.

Have you found revisiting old drafts or retired emails has inspired you to write something new? How did you do it? Please share in the comments below.

Photo attribution: http://www.flickr.com/photos/cafemama/ / CC BY-NC-SA 2.0

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Trusting Your Gut: A Writer’s Imperative

September 21, 2009 — 3 Comments

This time last year was all about my gut. While taking a writing class, I turned in a creative nonfiction piece based on a childhood experience. My peers and instructor all pointed out that I referenced experiencing my emotions through my stomach. Still water. Image courtesy of stock.xchng®

At the same time, I was working with a naturopath doctor on some food allergies and she educated me on the true science behind “feeling it in your gut.” She also firmly believed that listening to your intuition was important for emotional and digestive health.

In this last year as a freelance writer/ business owner, trusting my gut has served me very well. It certainly hasn’t been easy—especially since it’s meant turning down work.

Early last spring, after working with a new client for a few months, I realized that she was expecting me to respond to e-mails late at night and on the weekends. She was on the East Coast, so I tried to accommodate her schedule. I thought the main issue was mine: balancing my West Coast clients (the bulk of my work) with East Coast hours.

But when I woke up one morning to a string of e-mails that began at midnight and ended at 8 a.m. with the client upset that I had not completed the request made in her 12 a.m. message, it made me rethink the entire situation. Being responsive is an important part of my business—but this was too much. The client was in hyper start-up mode, launching several new companies all at the same time. I wanted her to succeed, but not at the expense of own business. She wanted me to devote 100% of my time to helping her grow. It was a compliment, but just not in line with my own goals.

Despite trying to continue the relationship and attempting to set a more limited availability, it just didn’t work. The new arrangement wasn’t what either of use needed, so we parted ways. It was an amicable split, but still difficult to see the work go.

About a week later, I got an e-mail from someone in my network offering me an on-going project. The work was more creative that the work I’d lost—and I wouldn’t have been able to do it had the East Coaster and I not parted ways.

Then, earlier this summer, a local company contacted me about a long-term newsletter project. Having a local, regular client sounded like the perfect addition to my business! But when I accepted an invitation to discuss the company’s needs in person, I was shocked to learn I’d just signed up for a panel interview with three people and I would be one of several writers being interviewed. When I tried to get more information, the response was “well, you can look at our website.” Something seemed off.

Several factors concerned me:

  • I couldn’t get them to share their expectations about time commitment.
  • They wouldn’t clarify if they wanted the work completed on-site.
  • They were trying to replace full-time headcount with freelancers.
  • It was an industry I don’t specialize in and they were asking me to present very specific solutions in the “interview.”

After a week of wrestling with myself about this—I wanted the work but couldn’t quiet that nagging “don’t do it!” voice—I finally decided to decline the interview. And I felt so much better!

To make up for not pursuing that client, I reached out to my network, letting people know that I had an opening in my schedule. Within two weeks, I started a writing project that I’ll be on until early December.

While I still want to grow my client relationships and add a few new ones to the fold, I love my current mix of companies and projects. I know that I’m very lucky to have been selective, especially this year, and I owe it all to listening to my gut.

Have you turned down work because it didn’t feel right? Were you happy with the decision or did you regret it? Have you ever gone against your gut?

When Clients Care to Give Writers the Very Best: Feedback

September 16, 2009 — 11 Comments

Talk_Feedback. Image courtesy of stock.xchng®Now that I know how this story ends, I can share the lessons I’ve collected over the last 12 days. The process wasn’t easy and it’s entirely possible my growing pains are showing.

The situation: I’m in the thick of writing creative copy for a one of the biggest projects my client has ever done. In addition to tight timelines, we’re all working with lots of firsts, including relationships within the creative team.

The nutshell: Hours after turning in my first draft, I was one the receiving end of a conference call. “Your copy missed the mark completely.”

Ouch. I pride myself delivering fresh, well-written work. It’s rare to be perfect with a first draft, but I’m usually pretty close. And I can handle raw, unfiltered feedback – it can result in stellar new ideas.

But, that phone call really threw me. I had chosen my words so meticulously and was sure I’d produced a solid first draft. Fortunately for me, the client asked me how we could turn around the work instead of dismissing me.

The final result: My client’s end customer was very happy with the copy.

So how did I get from mortification to celebration? Here are tips for handling feedback – especially when you’ve made a mistake.

  • Talk Red and Yellow. Image courtesy of stock.xchng®Apologize. Immediately. I kept it simple, saying that I was very sorry I was off track and that I was willing to do whatever it took to get this right. My words – and tone – quickly re-set the tone of the conversation. It was clear to my client that I was not defensive, which helped everyone relax.
  • Breathe. By staying calm, I sounded professional. It also helped me listen, instead of getting caught up in “how could this happen?” thoughts.
  • Take notes. Writing down specific feedback is key to remembering it later. In my case, it was late and I knew we’d all be better off if I produced new copy in the morning. I also kept my client informed, saying, “If I’m quiet, it just means I’m taking detailed notes.”
  • Reiterate and repeat. I made sure to restate key points to demonstrate that I understood the direction I needed to take. It showed I was listening and even helped elicit a few additional – and very helpful – details.
  • Take risks. It can be extremely hard to be creative in stressful situations. But it can also be the perfect opportunity to test an idea before you start working on it. As we were discussing how one idea could be more creative, I lobbed a headline with, “so if I were to write something like [idea here], how would that grab you?” The client loved it – and it gave me the confidence to know I could turn this situation around.
  • Follow up. Fast. When my client asked when she could see revisions, I told her that I could produce them that night, but we might be better served with me delivering the new draft in the morning. Her light tone told me that she appreciated my responsiveness and then she said the next day would be fine.

I gave up my weekend and didn’t get much sleep for more than a week. But things turned around. I saved an important relationship and learned in the process.

How do you handle feedback? How do you work with your clients when you’ve made a mistake?

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Creativity for Writers – I’ve Gone to the Tots

September 14, 2009

It’s feeling like fall in Colorado today and I’m looking forward to walking through the piles of gorgeous leaves that will gather in the next few weeks. Children playing in leaves. Image courtesy of stock.xchng®As the temperature is dropping, my workload is growing. Which is great – but going from a busy, relaxed pace to an overworked-no-weekends race is definitely a bit jarring. My ability to be creative is slightly wrung out, too.

While there’s no shortage of books, articles and blogs about being more creative, I’m actually turning to two of my nieces for help. They are ages two and three, a devilish duo buzzing with energy and imagination. This summer they visited us in Denver and it was the first time we hosted kids in the new apartment. We were as prepared as we could be – which meant we weren’t even close to predicting what these tots could do.

Upon arrival – after an eight-hour car ride – they both tore through the open floor-plan apartment. One threw herself face-first over the back of our cushy chair. Then she belly flopped onto the leather ottoman – repeatedly. Her sister ran along a wall, twisting every stereo knob and punching every button she could find. Then they chased each other under the dining table, pretending to be kittens as they wound themselves through the chair legs. I could go on and on, but this is a good glimpse of their whirlwind.

My point? My nieces inspired me. I watched in awe as they explored with complete abandon. They weren’t hampered by rules or subdued by being in an unfamiliar environment. They turned things upside down, examining them from every angle.

I’m going to approach my work like my nieces – untethered and completely curious about “what can this do?” A new perspective to be more creative.

  • Breaking rules. When done right, breaking a rule can be the perfect choice to deliver a strong message. The key is to let myself play with the rules – and avoid letting them deter me from exploring and imagining.
  • New perspective. Who says an ottoman can’t be a swimming pool? When a client gives me a product or an idea to write about, I need to play with it. I can turn it upside down or open it up – and not be afraid of breaking it or doing something “wrong.”
  • Get giddy. Instead of always trying to produce the perfect first draft, I’ll play more. Even if I don’t give that draft to a client, I will approach it with more joy, more abandon. I’ll run through words with the same glee that my nieces zipped through my apartment.

What about you? What helps you refresh your creativity? How do you recharge when a project feels like a brain drain – and you’ve got revisions due?

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