As the writer for Rainbow Rewards rebranding project, I developed new copy for all of the consumer-facing seasonal emails. The task: to fuse “do good together” and “earn cash back” into a cohesive, relevant message. Two additional samples are available here and here.
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This technology company contracted with me to help them leverage a smart, knowledgeable and bold voice as a competitive advantage to snagging—and keeping—prospective customers’ attention. The actual brochures may take a few minutes to download here and here. If you would prefer, contact me for samples [jesaka @ jesakalong.com].
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Co-branded, consumer-targeted piece displayed in stores and included in shopping bags.
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How did a brochure for a leading Seattle-based software company help me land a competitive contract writing for a performing arts complex in San Francisco? The copy spoke to people. The pieces I wrote for Microsoft (which also includes demand gen) are examples of how I can balance the technical, creative and human. This a brochure excerpt. Please click on the image to see it full size. All rights reserved.
This recruiting ad served as the basis for a rebranding campaign for a boutique recruiting company. It was used for print advertisements, direct mailing pieces and a website.
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The Starbucks CPG beverage team wanted generate buzz with consumers and employees (partners) for a new product launch which also coincided with two line extensions. We placed one of three drinks on desks and followed up with an email message explaining that the drink had been selected based on the individuals’ personalities. The drop was hugely successful. People secretly switched drinks with their late-arriving co-workers and the hallways buzzed with “Which drink did you get?” conversations. The creative concept and copy were later incorporated into a microsite.
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These 30-page guides are mailed to members twice a year. Inside copy (available upon request) includes ads, retail and restaurant listings and tips on “stretching your dollars until it feels so good.”
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More website copy for One to One Relocation. Please click on the image to see it full size. All rights reserved.
