a.k.a writer

a.k.a writer

a written life | Jesaka Long

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Ask a.k.a: getting & keeping a freelance life

October 27, 2011 — 2 Comments

As a freelancer, how do you balance your time? Is it difficult to not always “be” at work since your home office is in the next room? – Shelley L.

You could ask 10 difference freelancers this same question and get just as many answers. Why? It’s about what works for you.

One of the reasons I picked answered this question is because I found myself assessing my priorities this spring. While claiming I wanted more time for a personal writing project, I proceeded to book copywriting gig after gig, racking up more than 280 hours in a single month.

I also kept comparing myself to other freelancer friends who were billing 60 hours a week or building businesses as weekend warriors (taking new projects on Friday afternoon and delivering them on Monday morning). They were thriving. I was burned out.

With the help of very supportive people in my life, including a fantastic mentor, I started to focus on what I needed to do to achieve my goals and take care of myself. Here’s what works for me (at least for now).  (more…)

Portfolio Perusal Options

September 16, 2011

Welcome to my copywriting portfolio. This is just a small sample of the copy I’ve created. These pieces all have a few things in common: they were produced on strategy, on time and on budget. And they all represent the distinct voices of my clients.

Sample sorting

To scroll through examples, you can use your trackpad, mouse or left and right arrow keys. You can also use the “older entries” link on the bottom right-hand side of the pages. (There are more than a dozen samples.)

To find specific types of work, you can click on tags on an individual post or use the links here. Available sorting:

B2B (business to business)

B2C (business to consumer)

Brochures (print and online)

Email

Web

To request a sample not shown here (e.g., script writing) or to discuss your needs for a brand and marketing writer, contact me [jesaka @ jesakalong.com]. Let’s tell your story.

Portfolio: B2C Website Landing Page Deals

September 16, 2011

Jesaka Long_Portfolio_B2C Website Landing Page_RR. All rights reserved.

This home page was the main building block for the rebranding of Rainbow Rewards, a local company offering a free cash back program to members. I was contracted to develop brand messaging into copy across all platforms and across all audiences. An additional page with longer copy is available here.

Please click on the image to see it full size. All rights reserved.

Portfolio: B2B Website Landing Page

September 16, 2011

Jesaka Long Portfolio B2B Website One to One Relocation Homepage. All rights reserved.

My role with One to One Relocation has been helping them develop a new brand, which included renaming the company (formerly Blackstar Relocation) and creating the company voice. This copy example is printed on all business cards:  You hire Jane. She’s moving from Vermont. Meet me. I’ll make sure Jane has a place to stay, a home to call her own, an expert to pack her up and someone to lean on.

Please click on the image to see it full size. For additional copy, please click here. All rights reserved.

Portfolio: Promotional Email Shop Local

September 16, 2011

Email_Seasonal_VDay Local11_RainbowRewards. All rights reserved.

As the writer for Rainbow Rewards rebranding project, I developed new copy for all of the consumer-facing seasonal emails. The task: to fuse “do good together” and “earn cash back” into a cohesive, relevant message. Two additional samples are available here and here.

Please click on the image to see it full size. All rights reserved.

Portfolio: Industry-targeted Brochures

September 16, 2011

Jesaka Long Portfolio_B2B Brochure_cover excerpt. All rights reserved.

Jesaka Long_B2B Brochure_cover excerpt example 2. All rights reserved.

This technology company contracted with me to help them leverage a smart, knowledgeable and bold voice as a competitive advantage to snagging—and keeping—prospective customers’ attention. The actual brochures may take a few minutes to download here and here. If you would prefer, contact me for samples [jesaka @ jesakalong.com].

All rights reserved.

Portfolio: Shopping Bag Stuffer Brochure

September 16, 2011

Jesaka Long_Portfolio_BagStuffer_Cover_CBBRR. All rights reserved.

Co-branded, consumer-targeted piece displayed in stores and included in shopping bags.

Please click on the image to see the full two-page brochure. All rights reserved.

Portfolio: Approachable Technology

September 16, 2011

Jesaka-Long_Work-Sample_Microsoft_Brochure-Excerpt

How did a brochure for a leading Seattle-based software company help me land a competitive contract writing for a performing arts complex in San Francisco? The copy spoke to people. The pieces I wrote for Microsoft (which also includes demand gen) are examples of how I can balance the technical, creative and human.  This a brochure excerpt. Please click on the image to see it full size. All rights reserved.

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