This home page was the main building block for the rebranding of Rainbow Rewards, a local company offering a free cash back program to members. I was contracted to develop brand messaging into copy across all platforms and across all audiences. An additional page with longer copy is available here.
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As the writer for Rainbow Rewards rebranding project, I developed new copy for all of the consumer-facing seasonal emails. The task: to fuse “do good together” and “earn cash back” into a cohesive, relevant message. Two additional samples are available here and here.
Please click on the image to see it full size. All rights reserved.
Co-branded, consumer-targeted piece displayed in stores and included in shopping bags.
Please click on the image to see the full two-page brochure. All rights reserved.
This recruiting ad served as the basis for a rebranding campaign for a boutique recruiting company. It was used for print advertisements, direct mailing pieces and a website.
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The Starbucks CPG beverage team wanted generate buzz with consumers and employees (partners) for a new product launch which also coincided with two line extensions. We placed one of three drinks on desks and followed up with an email message explaining that the drink had been selected based on the individuals’ personalities. The drop was hugely successful. People secretly switched drinks with their late-arriving co-workers and the hallways buzzed with “Which drink did you get?” conversations. The creative concept and copy were later incorporated into a microsite.
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These 30-page guides are mailed to members twice a year. Inside copy (available upon request) includes ads, retail and restaurant listings and tips on “stretching your dollars until it feels so good.”
Please click on the image to see it full size. All rights reserved.
As the writer for Rainbow Rewards rebranding project, I developed new copy for all of the consumer-facing seasonal emails. The task: to fuse “do good together” and “earn cash back” into a cohesive, relevant message. Two additional samples are available here and here.
Please click on the image to see it full size. All rights reserved.
As the writer for Rainbow Rewards rebranding project, I developed new copy for all of the consumer-facing seasonal emails. The task: to fuse “do good together” and “earn cash back” into a cohesive, relevant message. Two additional samples are available here and here.
Please click on the image to see it full size. All rights reserved.
