a.k.a writer

a.k.a writer

copy distinguished

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Portfolio Perusal Options

November 2, 2011

Welcome to my copywriting portfolio. This is just a small sample of the copy I’ve created. These pieces all have a few things in common: they were produced on strategy, on time and on budget. And they all represent the distinct voices of my clients.

Sample sorting

To scroll through examples, you can use your trackpad, mouse or left and right arrow keys. You can also use the “older entries” link on the bottom right-hand side of the pages. (There are more than a dozen samples.)

To find specific types of work, you can click on tags on an individual post or use the links here. Available sorting:

B2B (business to business)

B2C (business to consumer)

Brochures (print and online)

Email

Web

To request a sample not shown here (e.g., script writing) or to discuss your needs for a brand and marketing writer, contact me [jesaka @ jesakalong.com].
Let’s distinguish your copy.

Portfolio: B2B Postcard

November 1, 2011

Jesaka-Long_portfolio_postcard_onetoonrelocation

Postcard copy (on the back):

In today’s economy, recruiters like you are juggling ten jobs. We can take one off your plate: relocation. We can create an initial package, track your budget and get Jane packed and moved. Most importantly, we are real, caring people on the other side of the computer and phone.

When you call us, Jane won’t have to call you. One to One Relocation.

Portfolio: B2B Rebrand

November 1, 2011

Landing Page White Plate Creative Portfolio Example

My role with White Plate Creative has included collaborating in the development of the company voice and tagline as well as writing web copy. Sample copy: A small, boutique agency specializing in marketing communications for the B2B food ingredients industry, White Plate Creative gives you that fresh twist so you stand out. Like the perfect chocolate croissant: memorable, irresistible.

I’m too close to finishing a manuscript draft to participate in NaNoWriMo, which starts today. If you’re trying to decide, read this encouraging take on it.

November 1, 2011

I stumbled across this video of Mary Karr and wanted to share, especially for all my fellow creative nonfiction writers. This is an excerpt from her keynote at the 2010 Mayborn Literary Nonfiction Conference. (p.s. I promise to share authors other than Mary Karr. Or this that a trick? Happy Halloween.)

A treat for writers

October 31, 2011

Ask a.k.a: getting & keeping a freelance life

October 27, 2011 — 2 Comments

As a freelancer, how do you balance your time? Is it difficult to not always “be” at work since your home office is in the next room? – Shelley L.

You could ask 10 difference freelancers this same question and get just as many answers. Why? It’s about what works for you.

One of the reasons I picked answered this question is because I found myself assessing my priorities this spring. While claiming I wanted more time for a personal writing project, I proceeded to book copywriting gig after gig, racking up more than 280 hours in a single month.

I also kept comparing myself to other freelancer friends who were billing 60 hours a week or building businesses as weekend warriors (taking new projects on Friday afternoon and delivering them on Monday morning). They were thriving. I was burned out.

With the help of very supportive people in my life, including a fantastic mentor, I started to focus on what I needed to do to achieve my goals and take care of myself. Here’s what works for me (at least for now).  (more…)

“My idea of art is, you write something that makes people feel so strongly that they get some conviction about who they want to be or what they want to do.”
—Mary Karr

On the art of writing

October 21, 2011 — 1 Comment

Given all of the attention paid to best-selling books that were rejected multiple times, I wonder if an author can have a best-seller without being rejected. Perhaps more accurately, can anyone be a writer without rejection? Probably not. If you’re looking for good company, check out 10 Best-Selling Books That Were Originally Rejected.

October 21, 2011 — 1 Comment

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