Guest Post: (Un)measuring Success: Setting goals to become a happier, more fulfilled writer
September 8, 2010 — 10 Comments
Written By: Alyssa Martino
I experienced a writing revelation. No, I didn’t overcome an artistic block, weeding through grocery lists and deadlines to craft the perfect transition. I didn’t visit the alps or the slums, and, stunned by intense beauty or poverty, commit to capturing these moments on paper.
My epiphany was founded on one simple and significant fact: we, as human beings, have control.
In any profession, but particularly writing, it’s easy to get caught up in the number game. How many hits did my blog get today? How many pieces did I publish this year? How much money does X publication pay per word?
Quantifying our work can consume us. I believe in marketing and analytics to find best practices, but I also believe in writing as an end, not a means.
When I say human beings have control, I don’t mean we can magically stop the clouds from breaking open or snap our fingers and secure a New York Times byline (Sigh. If only…).
What we can do is self-determine our own attitude, thoughts and actions. To me, this means plotting out goals towards success not measured in financial gains or readership. After all, without a higher sense of personal achievement and worth, aren’t these numbers devoid of any real meaning?
By tactfully integrating non-quantifiable goals within our professional frameworks, we can become happier, more fulfilled writers. Here are a couple things to keep in mind while designing your new objectives:
1.) Reward yourself. Memorize this mantra. Pick a couple milestones for which you’ll pat yourself on the back accordingly. Anne Wayman of About Freelance Writing is a fan of this method. Did you edit a section you’ve been dreading? Did you find the perfect place to pitch that stewing topic? If so, you like totally deserve a double fudge brownie.
2.) Make investments…in YOU. One of the first things I did after my first freelance gig was ask blog readers how I should invest in myself. The result was a new website, which hugely boosted my confidence. Think about what you want, not what you need, when purchasing. It’s just as important to have muses–brightly colored pens or a rich, mahogany desk–as it is practical supplies. What’s more, these investments are a great reminder that you believe in yourself.
3.) Think long term. Another excellent piece of encouragement is implementing steps to improve your skills. Think about what will help you in the long run, while still being fun to pick up. Learning something new might involve buying “How To” books, signing up for an e-course, or even returning to school. Either way, looking down the road shows you’re committed for the long haul–an empowering notion in and of itself.
4.) Give yourself a break. This isn’t an easy climb. So, if you’re struggling to get published or even to finish a pitch, don’t be too hard on yourself. If you’re experiencing more rejection than acceptance, you’re not alone. Jane Friedman recently wrote on There Are No Rules that only 10% of writers keep plugging, and it’s they who, regardless of skills, flourish. The fact that so many writers quit is all the more reason not to get discouraged: it will only bring you further down.
5.) Have fun! Isn’t that why you began writing in the first place? You thought it’d be exciting, maybe even therapeutic? It should be! Just stop worrying so much about numbers. Make your goals work for you instead of against you. Set small, reachable benchmarks in addition to larger dreams–ones that allow you to enjoy the art of writing as much as the payoffs. Free write every morning. Start a food blog. Experiment with feng shui. Hell, buy a snuggie! Sometimes, we have to stop measuring to find success that’s truly immeasurable.
Alyssa Martino is a copywriter, editor, and freelancer. She loves stories that connect people, place and possibility. Go ahead and visit her site.

When my now-husband and I first began dating about six years ago, I was unemployed. But I was still keeping myself busy. I was writing restaurant and bar reviews for one of Shecky’s nightlife guides. I was handing out samples at Dunkin’ Donuts and Acme to supplement my unemployment checks. I was interning at the Feminist Press. I was singing in my church choir. It was a dark time in my life, but I never stopped hustling. In fact, being unproductive made me uncomfortable. I told Michael: We can see each other on the weekends, but only if we’re working. We’d bring our laptops to Barnes & Noble. He’d type up music reviews while I did write-ups on the China Club and the Lakeside Lounge.
A mind is a terrible thing. Although meant to be a simple witticism, anyone who has lived under the specter panic and anxiety can appreciate the truth of it. It’s a disorder that is hard to articulate except to say that the mind turns against itself and torments its owner, often lasting for months at time, and it chips away at one’s will to live. In the summer of 2006, on the eve of becoming a father, I was struck by another bout of panic and anxiety. This bout started the usual way: insomnia, obsessing about the insomnia, panicking over my obsessing over it, then panicking over my panicking. But now it included something new, a ringing in my ears. I couldn’t escape it anymore than I could escape my obsessive mind.
We’re always hearing that freelancing is hard work. It’s hard to create a name for yourself when you’re just starting out. It takes a lot of work to keep a steady amount of assignments. It’s not always easy to find clients who will understand what a great writer is worth.
While you can do quite a bit of subtle promotion on your personal Facebook profile, there are some posts that you just cannot make. For instance, if you are running a discount sale for your services, it’d be considered a little spammy to your nearest and dearest to get status updates not on you, but on your business for the entire length of the promotion. Personal profiles should be for what it’s designed for: personal updates on what you’re doing right now.
It’s true…I’m an ex roller derby queen. And though I hung up my skates a few years ago after a nasty knee injury, my time in the sport taught me PLENTY about balancing work and writing:
Be Fearless: It takes serious guts to jump over a limbo stick or fling your body into another person while skating 20 miles per hour. If you play roller derby, you do these things as a matter of course. Similarly, writing while running a business is no small thing. I try to see fear as a sign that something’s worth it, even when my fearlessness is a big show.