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a.k.a writer

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Cognitive Connection, June 4: On Copywriting & Writing

June 4, 2010 — 1 Comment

Cognitive Connection. Thinking. Image courtesy of stock.xchng®This week’s suggested reads revolve around writing, from an MFA program to trends in copywriting portfolios to interviews with writers about their processes. If you’re a lover of working with words, this Cognitive Connection is for you.

  • The Denver Egoist 2010 Portfolio Site Trends Jason Siciliano, who founded ModernCopywriter.com, penned this piece on current portfolio trends. This is one of the best—and most insightful—portfolio-related posts I’ve read for copywriters.
  • Writer’s Digest Blog – MFA Confidential Reflection Mode: Thinking About Life Inside an MFA Program If you’re thinking about an MFA in creative writing (or any MFA, really), this is a good blog to keep an eye on over the next few weeks as Kate Monahan wraps up her last few weeks in a creative writing program.

Your turn. Any great reads that you’d like to share with your fellow readers? Print counts, too, it doesn’t have to be something online. If you’re hooked on a new book or loved an article or essay in a magazine, include it here. Please share in the comments below. Thanks!

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Cognitive Connection, May 14: It’s the Third Annual Writers Worth Day

May 14, 2010 — 2 Comments

Writers Worth Day 2010 | Third Annual Writers Worth DayToday is the Third Annual Writers Worth Day. What is Writers Worth Day? It’s an online campaign created by blogger and fellow freelancer Lori Widmer. It’s designed to promote the fair market value of writers through education, awareness, and ongoing support.

It’s also a “time to celebrate the value and skills you bring to your clients and the writing world,” according to Lori.  She’s devoted her blog this week by encouraging fellow through what she called “worth-inducing tips.”

What’s my worth-inducing tip to you? Well, I’ve actually got three.

First, say no to content mills. You can do better.

Second, take time to celebrate the skills, talent and value you bring your clients. And by value I don’t mean “cheap.” I mean the approach and perspective that only you can provide.

Third, head over to Lori’s blog and spend some time reading—and sharing—tips with your fellow writers.

Happy Writers Worth Day.

50/50 Post: He’s in jeans. She’s in business drag. What’s behind the difference for freelancers?

May 3, 2010 — 18 Comments

mowhawk profiles. original image courtesy of stock.xchng® I’ve written about the attire of a writer before, so I won’t rehash that here. What’s on my mind this time is the difference between my clothing and that of the guys I’m seeing at my in-person client meetings lately. It’s the same in each time:

  • We’re both freelancers.
  • He’s the designer. I’m the copywriter.
  • Clients hired us to improve the look, feel and sound of their marketing communications.
  • I’m wearing dressy business casual.
  • He’s wearing jeans and t-shirt.

Am I missing the point of being a freelancer? When I’m getting dressed for an in-person client meeting, I try to dress appropriately for the business. If an ad agency is the client—and it’s a first-time meeting—I choose an outfit with the end client in mind. I know the agency will be thinking about the impression I might make on their client.

ponytail profiles. original image courtesy of stock.xchng®I’ve noticed this with other women freelancers. I’ll see them in a pants and a cardigan; no jeans or t-shirts at the clients’ offices. Yet, in the same meeting, I never see the client bat an eye at the guys’ attire. But I’m not convinced that I would get the same reaction.

Don’t get me wrong. I’m not judging the guys. Nope. I’m asking this: is there a double standard for male and female freelancers? Or, could the difference be that he’s the designer and she’s the copywriter? Are designers considered more “creative” and potentially less conventional than a copywriting?

Maybe it’s just me. And I’m open to that. For someone who wanted to ditch the cubicle life and associated pressures, I certainly seem to care what others think of my “image,” when what I’m ostensibly being hired for is my way with words.

Now it’s your turn! Like my other 50/50 posts, this is where you share your opinions and experiences. Have you noticed a difference between what freelancers wear based on gender? Could I be placing too much emphasis on attire? What do you wear to client meetings? Please share in the comments.

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Lessons I Learned About Writing—Twice

April 29, 2010 — 3 Comments

Double Hour Glass. Black & White. Image courtesy of stock.xchng® Surrounded by boxes of pizza and eager interns, I felt a shock of recognition listening the communications manager who had agreed to speak to my charges. She said that finding and forging her career path was “simple.”

“I knew exactly what I wanted to do when I was in high school and editor of the school paper. I studied journalism in college and got a job.” She had worked in corporate communications for an international travel outfit, a well-known natural beauty brand and a global coffee company, which is where we met. She added that she’d always been focused on writing and editing, even in high school.

I was, too, in high school. Like my guest speaker, I’d written for the school paper, plus I’d edited the yearbook and competed in journalism contests. So, why was she the head of a communications division and I was wrangling interns?

We made different decisions. I chose a school that didn’t offer a journalism degree, but did provide an independent, unique approach to learning. However, I lost focus and tried a variety of subjects and post-grad jobs, including managing a small business and recruiting. Employers would rave about my writing and find ways to use it, but I didn’t (and they didn’t) see me as a writer.

Inspired by my guest speaker, I started thinking about what I wanted to do with my writing as well as my goals. Several weeks later, approached her to be my mentor—and less than a year later, she hired me as a writer and editor for her team. Now she’s claimed the title of my “biggest fan.”

Between being the high school journalist, the corporate newsletter editor and the freelance writer I am today, these are the lessons I had to learn twice.

  • Dream big. In the late 1980s, I wanted to be the editor-in-chief of Sassy magazine. When I was the fiction editor of my college’s literary magazine, I wanted to be a playwright. And, when I hit the real world, I wanted to pay my rent, so I took temp jobs and lost sight of the big dreams. Once I started focusing on my goals again, I refueled my writing dreams—and started pursuing them.
  • Believe in yourself. I was so nervous the first time I turned in a writing assignment to my mentor—and I failed! She told me the style was unnatural, stiff and not at all what she expected from me. I’d used formal business language that I thought I should use. When I revised the assignment, using my gut instincts, my mentor loved it.Much later, when I was applying for my first writing job, my current manager said, “But you can’t write!” It shocked me to hear those words, but I was determined and still applied. When I got the job, I learned from someone else in my former department that my manager just didn’t want to lose me. Good thing I believed in myself and didn’t let her stop me.If you want to freelance, you have to believe in yourself. Your clients and prospective clients aren’t going to give you business if they suspect you’re unsure and timid.
  • Fight limitations. Growing up in a small Texas town, the writing-related career options presented to me were newspaper editor and journalism teacher. The local newspaper editor even told us to find a better-paying occupation. I was determined to find more options for myself.Once I worked in corporate communications, the prevailing mentality was that if you wrote for an internal audience, you couldn’t write for an external audience. Are you kidding me? I fought hard to earn assignments that included press releases and other marketing materials.
  • Invest in your word skills. My high school journalism teacher enrolled me in contests my very first year—and I continued those contests until I graduated. I didn’t take many writing classes in college, but I certainly relied on those skills to get me good grades. But I took them for granted. It wasn’t until about six years ago that I realized I should keep pushing myself, not just relying on mentors or talent. I took creative writing classes as well as copywriting-related courses and was amazed at the leap my writing took. My clients noticed, too.

Sometimes I wonder how my life would be different if I’d followed a journalism or writing path from high school. Most likely, I’d be where I am today. But I’m glad I veered of course, picking up business skills, new subject matter expertise and a diversity of experience. It’s made me a better freelancer, a more well-rounded writer—and it’s definitely provided me with plenty of juicy tales to tell.

What about you? Are there “lessons” you wish you’d learned the first time? Did you have to go through the same experience or situation more than once to figure out how to achieve a different outcome? Share your experiences in the comments.

Conquering the Fear of Success: One Writer’s Attempt to Defy Gravity

April 27, 2010 — 1 Comment

Scuse me while I kiss the sky. Silhouette of person in a swing. Type in fear + freelancing in Google and you’ll get more than 10 pages of links. Taking the leap from a full-time job to self-employment does require courage—or, at the very least, confidence in yourself. A move halfway across the country helped me set up a do it now mentality and finally make the jump.

Even after accomplishing that initial leap, fear can remain a freelancer’s constant companion. When Susan Johnston asked freelancers to share their concerns, the number one anxiety-inducer was fear of going broke. And freelance web developer Amber Weinberg’s FreelanceFolder post The Fear of Freelancing: Why You Could Be Hurting Yourself garnered more than 50 comments from readers sharing their worries.

I thought I’d conquered my fears when I launched a.k.a writer and landed my first client. Although I realize I have control over going broke, I am much more careful about spending money and I’m more conscientious about having living expenses covered well in advance. So, aside from a very slow start to 2010, I thought I was in good shape.

But then…

While developing an estimate for a new client, I found myself hesitating. The number was one of the biggest I’d ever quoted. In double-checking my math, I felt very sure about the estimate. It was an accurate and fair assessment of the work I’d be delivering. Why the hesitation?

A quick review of invoices from the last year revealed an interesting trend. Every single invoice was for nearly the same amount—or for much less.  Somehow, I’d developed a mental cap. I had good projects and good clients, but I had seemed to reach a plateau. Why?

After giving this some thought—and talking with my favorite sounding board (a.k.a my honey)—I realized that I’d internalized a belief that writers get to do what they love, but that doesn’t mean they make money. I brought home nice paychecks as a full-time writer for a big corporation, so I somehow assumed that the trade-off for striking out on my own would be struggling to make ends meet.

But, you know what? It does not have to be that way! I was holding myself back. I had a solid case of Fear of Success. I really enjoy copywriting and I love it even more as a freelancer because of the variety. With hard work and happy clients, why shouldn’t I be successful?

Once I realized what was holding me back, I finalized the estimate for the client—and promptly landed the project. Then the craziest thing happened: several companies contacted me for copywriting and I landed those projects, too. My workload and project quality is soaring. For my fellow theatre geeks, I’d describe it as finally taking flight, much like Elphaba when she finally “defies gravity” to fly in Wicked.

Have you experienced overcoming a mental block or fear, and then noticed a significant change in your work? What was the fear and how did you conquer it? How did you figure out what was holding you back?

Photo attribution: http://www.flickr.com/photos/myklroventine/ / CC BY 2.0

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Cognitive Connection: April 16: Copywriting, Essays and How-tos

April 16, 2010

Cognitive Connection. Thinking. Image courtesy of stock.xchng®Last week, I posted a poll to get your opinion on “Cognitive Connection.” While I didn’t get tons of feedback, a few people did take the time to email me, saying leave it as is. So, unless I overwhelmingly hear differently this week, I’m sticking with it.

One small change I will make is that I’ll try to limit the links to five for spring and summer. I find that I spend less time at my computer on weekends when the weather warms up. Even if I’m reading, it’s likely to be a book in a park or by the pool. Of course, I’ll continue encouraging everyone to share their favorite reading from the week.

  • MarketCopywriter Blog Copywriting Jargon Got You Confused? Here’s help. This hilarious quiz will test your knowledge of copywriting lingo. The best part? If you don’t make a perfect grade, there are links to very helpful copywriting vocabulary resources.
  • Mashable 5 Tips for Building Online Friendships Between online classes and joining groups like Freelance Success (FLX), many of my connections with fellow writers and freelancers begin online. That doesn’t make them any less important and this article focuses on building quality relationships. I highly recommend it.
  • WordCount: Announcing the 3rd annual WordCount Blogathon. Registration is officially open for Michelle Rafter’s WordCount Blogathon, which runs May 1-31. Michelle’s goal is to have 100 writers participate. Originally, I wanted to join, but along the way, I made several big May commitments, including a new copywriting client and a writing class. I’m not sure I’ll be joining this year but I’ll definitely be cheering for those who do.
  • The Writer’s [Inner] Journey: The 5-Question [Writer] Interview: Amy Paturel I love Meredith Resnick’s interview with essayist and writing teacher Amy Paturel, who talks about “how being frightened is a good sign, the truth about truth in essays and finding stories while fast asleep.”

On last plug: if you’re interested in reading more of a.k.a writer, check out my recently added Popular Posts page. You can find pieces you have missed or old favorites organized by topic.

Your turn. Any great reads that you’d like to share with your fellow readers? Print counts, too. If you’re hooked on a new book or loved an article or essay in a magazine, include it here. Please share in the comments below. Thanks!

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