People gathered around my grandparents’ worn dining table, a storyteller, sometimes Papa and sometimes his mother (we called her Grandma Long), holding everyone in rapt attention with a tall tale. That’s how I grew up, so it’s no surprise I am a writer. I appreciate a good story, whether it’s a blog post, an essay or memoir; a novel or short story; a screenplay, movie or play; and even a scribbled post-it note. And I can’t resist a good book trailer. This is why, when people ask what I like to do, my answer always revolves around words. I earn my living as a freelance copywriter and spend my spare time crafting my own tales or reading or watching other writers share theirs.
From the personal to the professional
a.k.a writer : copy distinguished
Why would a performing arts company, a rugged technology company, a luxury retailer and a cash back program contract the same copywriter? Because they know voice matters.
Engaging your customers requires a distinctive, memorable brand. A key component of any strong brand is voice and tone. It’s about speaking to people. That’s where my skills become your asset. I will help you create or shift your sound so you stand out to your customers—current and new. If you’re already known for your brand, I will seamlessly adopt your voice, producing nuanced “just right” copy.
What you get with a.k.a writer (also known as Jesaka Long) is a strategic problem solver and a writer with a limitless capacity for creating original, compelling content. My 15 years of experience includes concepting, conceiving and developing creative copy for print, digital, social media, direct mail, packaging and promotional campaigns. I’ve also partnered with CMOs and marketing directors to build a new brand voice, tone and guidelines for companies and new products as well as developing plans to help roll out new copy across all platforms.
A strong brand voice is based on connecting with people, regardless of whether they are considered business-to-consumers or business-to-business categories by your marketing team. I’ve written for and across all channels and for all audiences—including internal, investor relations and press—for companies such as Starbucks, Nordstrom, REI, Intermec Technologies, Booyah Advertising, San Francisco War Memorial & Performing Arts Center, Microsoft, Van Hyest Group, Mama Jess, One to One Relocation, White Plate Creative and more.
If you’d like to learn more about my work: view my portfolio, check me out on LinkedIn or contact me at jesaka@jesakalong.com. Let’s distinguish your copy.
